Kevin Robins, Wolsey

Kevin Robins - Head of eCommerce, at English heritage brand, Wolsey shares his thoughts on company direction in 2012.

Q: What is Wolsey’s focus for 2012?

A: This year is all about communicating the Wolsey brand through the user experience and the customer journey. We’re looking to exploit every touch point the consumer interacts through rich media such as being able to buy directly from the latest catalogue collection videos.

Q: Will you be using the mobile channel in 2012?

A: Mobile is important to us but it must be executed correctly. To this end we won’t be rushing into anything. We’ll assess options in the market and choose the right one for the brand.

Q: How important is the traditional bricks and mortar store to Wolsey?

A: It’s a very important part of the mix as Wolsey is a heritage brand focussed on authenticity which is why we have wholesale accounts in some of the country’s most iconic stores such as Selfridges, my-wardrobe and Harvey Nichols. The physical store is at the forefront of our strategy which is why we will be launching a London flagship in Brewer Street very soon.

Q: How are you exploiting the online channel?

A: The internet has launched a new market place and eBay and Amazon has provided a lucrative channel for us generating a decent percentage of our sales to complement our main website. We also have a Facebook store which is in its infancy but contributing to our bottom line.