Content is King – Social SEO

So here’s the obvious quote – ‘social media builds links!’

In fact, social content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field.

If one site is getting thousands of social shares, it sends three clear messages about your site to the search engine:

Your site is: Active, Current, and you have Invested in the needs of your audience.

Large amounts of social shares indicates that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others. This type of content is like having the mass endorsement of the public; a giant thumbs-up formed from thousands of hands.

How many times have you heard the term “Content is King”?
Social media was built for content sharing! Promoting your content and generating links.

Connecting with others through social interactions creates an audience that can support content promotion which might drive traffic and attract inbound links from other topically relevant websites. Links from other websites and blogs can serve as a signal for search engines to decide how to rank your content in the search results.

Links from within social networks or media sharing sites can send B2B buyers directly to specific resource, product or services pages.

Not every B2B company is ready for social media, but it’s likely that their customers and competitors are already there.