Social media IS an effective B2B marketing channel

If you don’t agree.....where have you been for the last two years?

It has been obvious for some time now that social media is not just limited to B2C companies wanting to engage with consumers. But B2B business leaders are now both intrigued and excited about the potential social media presents in allowing them to engage with prospects, customers, journalists and industry thought leaders. So much so, that the past two years has seen a dramatic increase in senior B2B decision makers’ creating either their own blog or contributing to their company blog. And the trend is surely set to continue!

And it’s not just business leaders; sales teams are adopting analytical skills in order to understand social intelligence. Learning more about their prospects, ensuring they are engaging with them at the right time and with the right message. And in some instances allowing them to uncover competitive intelligence, providing them with the insight they need to succeed in their marketplaces.

Those B2B-focused companies that fail to grasp the dramatic transformation in B2B buying behaviour will inevitably fall behind their more agile and B2B social-adept competitors.
The tools are not yet B2B-optimised, but that will work itself out.

Meanwhile, companies should join the conversations that their market is having right now and add value to the intelligence and insight they are seeking.