Single channel to market is dead: How will multi channel affect the retail supply chain

Date: 05/07/11

Location One Aldwych, London (6pm - 8.30pm)

LISTEN TO THE PODCAST - John Bovill, Group IT Director of Aurora Fashions, discusses the single channel to market

At the Fieldworks event held at One Aldwych on July 5, 2011, John Bovill discussed how retailers can boost revenues and margin through better management of supply chain, stock, merchandising and multi-channel management.

With store retailers being exposed to price transparency on the Internet and social media, John addressed whether it is time to look again at current pricing models and develop a strategy for better optimising finite resources.

To listen to highlights from his highly-informative presentation, please click play on the above podcast.

Aurora Fashions is the name behind popular high street fashion brands, Oasis, Coast and Warehouse, with 1278 stores in 33 markets and global turnover of over £500m.