Cook beefs up store communications with Rapid

Cook, a retailer of frozen ready meals, has implemented the RAPID store management system from Retail Answers in order to improve business process and communications between the stores, franchises, central operations and its kitchens.

Cook has over 50 retail stores and franchises, and also delivers meals direct to customers houses. By adopting the RAPID solution, it will benefit from the availability of all documentation for health and safety, a secure messaging system, compliance monitoring in stores, the collection of data from stores using online forms, and enhanced visibility of store operations across the entire company. Crucially, Cook can see throughout the organisation who hasn’t responded to any communications, and this ‘management by exception’ is an effective way to control a growing estate.

Mark Dennis, Operations Director of Cook, comments: “We chose RAPID due to its ability to drive actions in stores, the power of the forms designer to create our own forms, the strengths of document searching and the simplicity of its user interface. It will significantly improve business processes by making key information available at the right time throughout the organisation”.

RAPID has been designed to be implemented quickly and smoothly. Configuration options provide the right amount of flexibility while not being overly complex, and the web-based architecture means that it is simple to deploy across both head office and store networks with the minimum of overhead. RAPID operates seamlessly on tills, iPads and PCs in stores as well as in head office, area offices, warehouses and other central functions and can be deployed to suppliers if required.