Tatty Devine selects Cybertill to support booming business

Tatty Devine, the offbeat and cult jewellery retailer with over 100 stockists worldwide, has chosen Cybertill’s retail system to help manage its stores, ecommerce and wholesale business, including a fast growing global channel.

Tatty Devine’s success and growth in so many areas of its business meant that it needed to re-evaluate its incumbent business systems, as Rosie Wolfenden, co- founder and partner, Tatty Devine, explains. “The nature of our business is quite complex because we manufacture, wholesale and retail our products so finding a system that could cope with the different areas was important. We are now treating the manufacturing separately from the wholesale and retail, so our accounts system can manage the manufacturing, and our EPoS can do the rest. Over the last year we have been managing the stock manually which has been a complete nightmare due to the number of products and all the different sales channels, but we are confident that the Cybertill solution will overcome these challenges.”

Tatty Devine’s unique designs have won many fans across the globe as it has stockists from Japan to Australia to the United States. This popularity is reflected in its ever expanding list of stockist partners and the burgeoning sales through its website. “Cybertill’s real understanding of how retail works was particularly impressive. Equally impressive is the fact that Cybertill can integrate with Magento ecommerce websites, which is a real plus, as a vast amount of our stock is sold online,” concludes Wolfenden.


Founded in 2001 by designers Harriet Vine and Rosie Wolfenden, Tatty Devine opened its first premises on London’s Brick Lane and following its success in 2004 it opened a central London store. Harriet and Rosie still design every piece of Tatty Devine jewellery, most of which is made by hand in their workshops in London and Kent.

Ian Tomlinson, Chief Executive at Cybertill stated. “Tatty Devine is one of the jewellery success stories of the last decade. It highlights the best of British design and business innovation. I am pleased that they have chosen to work with Cybertill, as it is a proven jewellery and fashion accessory EPoS system, and it will help Tatty Devine manage the multiple facets of their business, not just the retail element. And as Cybertill is cloud based they will have access to real time sales figures, ideal when sitting down with stockists around the globe. Cybertill looks forward to working with and helping Tatty Devine’s continued growth as it goes from strength to strength.”