Tetley Tea is next big brand to go direct

Tetley Tea joins a growing list of brands that sell largely through retailers, but have also chosen to go direct.

Prompted by the patriotic British theme running through 2012, the UK tea brand has launched its first online store, allowing customers to buy directly from their e-shop. The new online shop sells Tetley’s full range of teas, as well as a selection of tea themed accessories including mugs, teapots, trays, tea towels and paper plates.

Commenting on the brand’s move into online shopping, Tetley marketing director, Amy Holdsworth said: "We are really excited about the launch of our first consumer online shop. We know how important a good cup of Tetley is to our fans, and now they will be able to stock up on Tetley Tea whenever they like, and even buy a Gaffer mug to drink it from!"

Separate to the shop, Tetley’s online site links through to social media sites, such as a Facebook page where you can meet a tea farmer! There is also background information about where the tea comes under their Tea Expert section.